Creating and presenting an effective job post can be challenging. Job seekers have a lot of choices when it comes to employment, and job boards are highly saturated with employers competing for the same talent. There isn't a one-size-fits-all method to effectively presenting your open positions, but there are a few simple best practices that will help your job post get noticed and receive more inquiries. One of those best practices we suggest in almost all scenarios is to make your job post skimmable.
Make your job post skimmable
The majority of job seekers browsing job boards aren't reading every word you write. They're skimming the job posts looking for something that interests them. Don't be discouraged. This isn't all that different from recruiters, hiring managers, and employers skimming applications and resumes. Once we're intrigued we might read the whole thing, but initially, job posts just like resumes and applications are often quickly skimmed.
A lot of employers are guilty of trying to cover way too much in their job posts. You don't need to list every possible responsibility, duty, and requirement. You also don't need to cite every single disclaimer you can think of. If you try to write an all-encompassing job post, not only will most of it not be read, it most likely won't present very enticing to job seekers. Think of it this way... a job post is an advertisement, a sales tool selling your company and the opportunity. Save checking every possible box for onboarding.
Headings and bullet points work great. If you must write paragraphs keep it short and to the point. Before you post your job, read it (skim it) from a job seeker's perspective. Simply announcing that you have an open position is not enticing, but neither is posting a job that resembles an encyclopedia. Use your job posts to generate some unique interest. If you want candidates to be genuinely interested, say something interesting. Make sure your job posts offer some differentiation. Read other job posts in your market that a similar job seeker might come across. How does yours compare?
A job seeker should be able to quickly find while skimming the compensation and benefits, especially those benefits that exceed your industry and market standard. What makes your company and this opportunity the right candidate's best option? What does the job entail? Do not list every possible task - keep it simple and skimmable. What are the requirements? Again, don't list your entire ideal candidate profile, but instead, the big must-haves to let the right job seeker know they're in the right place. And most of all, sell the company and opportunity.
A job post is not meant to be a formal job description or a handbook. If your job post is full of CYA and disclaimer statements, it makes job seekers fear a culture of corporate rigidity. Read (skim) your job posts and ask, would I want to work there? Most I's can be dotted and T's crossed with onboarding paperwork and orientation. Brevity is highly encouraged in this context.
Speaking of CYA and disclaimer statements, this is not meant to be legal advice and employers are encouraged to consult with an attorney specializing in Human Resources.
Make Your Job Post Stand Out
In a crowded marketplace, your job post needs to stand out not just in terms of content but also in how it’s presented. While creating a skimmable job post is crucial, it's also important that your post conveys the culture and values of your company. This is what will ultimately attract candidates who are not just looking for a job, but for the right fit.
Consider adding a section that highlights your company's culture, mission, and any unique perks that set you apart. These could be flexible working hours, professional development opportunities, or anything else that you offer that job seekers would want to be part of. This doesn't need to be lengthy—just a few key points that will resonate with the right candidates.
Use Clear and Direct Language
Avoid jargon or overly complex language. Job seekers are looking for clarity and simplicity. If a candidate has to decipher what you mean, they are likely to move on to the next opportunity. Be straightforward about what the role entails, who it’s for, and what the next steps are in the application process.
Call to Action
Finally, don't forget to include a clear call to action. Whether it's a link to an application form, instructions on how to apply, or an invitation to reach out for more information, make it easy for candidates to take the next step.
Final Thoughts
Remember, a job post is often the first impression a candidate will have of your company. A well-crafted, skimmable job post can make the difference between attracting top talent or getting lost in the shuffle. If you’re unsure how to create a job post that attracts the right candidates, BR1 can help create job ads that highlight what makes your company unique, ensuring you stand out in a very competitive market.
